[an error occurred while processing this directive]
SC: Well, youve been months and months into it. How different
does it feel now dealing with the Napster issue than when you first
dealt with it? Is there still the same sense of burning injustice
or has it become a chore?
LU: I think the main difference between now and four months ago,
is really that Napster the company is increasingly taking a lesser
role in this. Weve been fighting this as a direct legal action
against the company Napster, but at the same time, the bigger picture
is really trying to get people to understand what its about,
to understand the enormity of the issue and to understand what it
really means.
SC: Are you talking about copyright?
LU: I mean the idea of basically file swapping on the internet
what it really means, not just to musicians, but to artists of all
kinds, you know from obviously movies, literature or poetry and
so on. But increasingly its starting to reach new levels.
Like theres a site we just heard about a few days ago where
you can basically swap copyrighted video games, for Nintendo and
Playstation and all this kind of stuff. People are complaining about
things like, well I know this might sound a little silly, but things
like recipes lifted out of cookbooks tat are owned and are being
traded on the Internet. Things like, once again I know this may
sound silly, but sewing patterns that people have copyrighted. So
whats going on is basically that you had an issue which is
should people be allowed to freely share anything they want
on the Internet that is copyrighted? Thats the bigger picture
at the moment what were trying to get people to understand.
The idea of do you want to live in that kind of society where
the mob rules mentality becomes the main thing and that because
the technology exists then its OK. The Napster thing
is increasingly more of a sidebar that is ultimately out of our
hands, because its being played out in the courts of California.
So what has been taking up my time, and what I is really much more
valuable right now, is public education: getting people to really
understand what this is about and trying and get people away from
the selfish ignorance of, you know hes just taking my
ability to download a song off the internet.
SC: Can you put yourself in the shoes of a 15 or 18 year old kid,
as you once were, when you were trading tapes and so on and so forth
and can you understand why it might be harder for someone who has
not had the passage of life that you have had to grasp the finer
points of honor and copyright?
LU: Of course I can. But thats kinda irrelevant. I mean, its
like asking if you werent a drummer in a rock band what
would you be doing? OK so, uh, of course if I was 15 then,
sure. But Im not 15, Im 36 years old and I have been
through what I have been through.
SC: But its not irrelevant when youre trying to educate
an entire fan base as to where youre coming from. Surely if
you can empathize with them a little bit, your point will find it
that much more easier to get across. Or are you quite happy with
the ease with which its been getting across?
LU: Well, I sort of have this quiet peace with the fact that anybody
who doesnt really get it, or is vehemently opposed to what
were saying, doesnt know the information or doesnt
really understand the issue, so it comes out of ignorance more so
than anything. I dont really fell that its an issue;
you cannot really oppose the fact that whoever creates something
should have the right to decide what happens to it. Its not
an argument.
SC: And thats not even the argument here. My question to you
is are you not interested in being, in this case, the kindly
educator to your fans?
LU: Thats what I was just saying. I think I just spent 10
minutes saying that thats were trying to do. So you
try and come up with basic sort of analogies and stuff like that
people can understand. Bottom line is that for every 15 year old
that sits there and thinks that its really exciting to do
something in the privacy of their own which is potentially illegal
hopefully by the time they get to be 20 and 25 or theyll
understand that its not the right thing to do and that you
try and appeal to peoples decency and sense of right and wrong,
especially in terms of Metallica fans. If you want to be a Metallica
fan, whether you agree with the position as a whole, if you want
to be a Metallica fan and hang out and follow what we do then at
least FUCKING respect what it is were trying to do. Yknow,
find a way to correlate something between respecting our music,
respecting what we do live, being a follower of the band and understand
for better or worse, this is part of the ride at the moment. It
shouldnt really affect that much of your day to day life as
a Metallica fan, because I presume that most hardcore Metallica
fans dont have a particular need to swap our copyrighted songs
off our records. And as weve said a thousand times, theres
no issue with them swapping any live bootlegs or any kind of live
recordings, or any kind of rare appearances.
SC: When did you guys come to that conclusion a few years
ago? When did that distinction become clear to you? When did you
realize you know, if youre going to tape a live show
and swap tapes that its cool?
LU: I think basically what it all boils down to, is all roads lead
down to the same point that people tend to overlook, which is it
war our choice to let people tape our shows.
SC: Right. And Im interested to know when that choice was
made.
LU: That choice was made before the Black album tour,
when we invented something called the taper section. You could buy
a ticket to a specific spot in the arena where you were welcome
to set up any kind of audio equipment of your theres
that word again, choice. (laughs).
SC: And you were the first, other than the Grateful Dead, probably
the first band to embrace that.
LU: Probably, yeah. Weve always felt that for the small percentage
who are interested in hearing every sour note or every fucked-up
drum fill from any of our performances, that they were welcome to
do that, and it was not something that we would prevent people from
doing or use time and energy to stop happening.
SC: There were a couple of other areas that will relate that I want
to get into. Could you explain the reasons behind you suing your
record company when you did, and how the general premise behind
that might relate to the whole premise behind this fight against
Napster. I believe you were one of the first bands to do that with
your record label, right?
LU: Yeah, I mean in 1994 when we sued our record company, we were
basically wanting ownership of the songs that we wrote. We felt
that by us not owning what we created, the possibilities for our
songs to be used for something other than what we wanted later on
was there. One of the clearer things that sparked it off, was when
some of the Beatles songs were made available for Nike commercials
in the early 90's, outside of their willingness because somebody
else owned them. So we felt that we didn't want to see Leper Messiah
end up as background music in a toothpaste commercial (laughter),
unless it was something that we wanted and the choice came from
us. So now we retain the rights to any master recordings we have
ever made, master recordings basically being any songs that we have
written and that have appeared on our studio albums.
SC: So, it could me said that the whole course of controlling your
own music started for real then and thats when that whole
phase of control...(Lars jumps in)
LU: Sure, yeah, right! There are some people that...and this is
where I dont have a problem with people disagreeing...some
people call wanting to control what you create either selfish or
old fashioned or outdated or whatever. Thats fair enough.
I dont have a problem with people having different positions
on that. But I have a problem with people not respecting my right
to want to control it. In the course of the last few months, you
hear so many different things all of the time, so many off the wall
arguments, so many different analogies. But I think its very
clear that if you follow what we have been doing for 15-20 years,
and know our position on it, that we do what we do for one reason
and one reason only; for ourselves, for our ultimate enjoyment and
ourselves getting off on being in a band, writing songs. The fact
that other people relate to it, and get off on it too, is obviously
a wonderful thing, but weve always had a very selfish attitude
when it comes to that because weve never felt we had to answer
to anybody. The minute that you sit down and start thinking or contemplating
what people want from you and how they want it, then it becomes
something that you do to make people happy. And so then I think
it becomes polluted and it becomes tainted and loses some of its
purity. So, in order for us to be the purest and most unpolluted
band that we can be, we have to look at it as a very selfish thing
because that is why people, and how people, get off on it. They
know that whatever they think of it, from a creative point of view
its not motivated by anything other than keeping ourselves
happy and doing whats right for us. That is a premise that
not every band subscribes too, and thats fine. A lot of bands
have this sort of give the people what they want, were
doing it for the fans mentality and all that type of stuff.
I think people have sort of gotten their wires crossed a couple
of times with this whole thing, because we are so accessible. Because
we treat our fans with dignity and respect and so on, people put
this kind of brand Metallica the fans band, Metallica
the peoples band which I have no problem with. But were
not doing it for the fans we do it for ourselves and ultimately
the fans get something out of it.
SC: Do you feel that the record labels fucked you/others by being
slow off the mark and not actually making you aware of the full
possibilities, potential and possible ramifications of digital music
online?
LU: One issue that comes up a lot is that because of our stance
on Napster that we are pro-record company. That is not true. Im
not particularly pro-record company, Im not particularly anti-record
company. Im pro Metallica, and at the end of the day Im
doing this because Im pro-Metallica. Thats the only
thing that I really care about. Yes, the record companies have made
many, many mistakes in this whole thing, the record companies have
been arrogant, the record companies have been aloof, the record
companies have not been keeping their feet and ears to the ground.
I think they treated the whole digital Internet music thing as something
that was not a threat, as something of a joke. So that certainly
bit the record companies in the ass. I would say that the biggest
mistake that the record companies have probably made, was that people
like Sean Fanning, and people who have written all of these programs,
should be working for the bands and for the record companies to
come up with a solution. So, clearly the record companies fucked
up and made many, many mistakes on this. But a lot of the arguments
that go out from people that are pro-Napster are that the record
companies are these big, greedy, horrible institutions that just
fuck the bands, fuck the consumers, fuck everybody and are run by
these fat fucking cigar smoking guys on 52nd floors in buildings
in New York. And that is something that I also cant agree
with. Record companies exist as a business, record companies spend
millions and millions of dollars on basically trying to sell records
thats the business theyre in. For every successful
record that a record company puts out, theres fucking nineteen
unsuccessful records that nobody ever hears about, and there are
a lot of good people and a lot of passionate people that work at
record companies, who are really pushing and trying to help artists
and to get artists out there. The problem with this whole analogy
of making the record companies disappear because theyre evil,
and then turning what the record companies do over to Napster-like
services, is that Napster-like servers dont promote, they
dont market and they dont build any kind of awareness
of bands. There are some basic facts here. It is a fact that there
is no band that has ever really broken, or become successful, through
the Internet alone. Theres this thing some people say that
everybodys music should be equally available on the Internet,
which I dont in theory have any kind of problem with, as long
as the artist chooses and the artists are part of that choice. The
reason that Korn becomes successful and the reason that Limp Bizkit
becomes successful, the reason that all of these other bands become
successful, is because record companies sit there and pour hundreds
of thousands and millions of dollars into making videos and into
marketing them so you hear about them. They spend lots of money
giving them tour support and slots on fucking tours so you hear
about them. So, if Korn and Limp Bizkit, for example OK, were just
Korn and Limp Bizkit on the Internet through the new artist category
on Napster, you would never know anything about Korn and Limp Bizkit
that would make them stand out from the bands next to them.
SC: Right, without any special marketing.
LU: Right. So, the bottom line is that no band will ever really
break from the Internet alone without the aid of some kind of record
company. Theres only 24 hours in a day, we talked about this
before, and people do not have enough time to sit down and listen
to every single posted file on the Internet to see were the next
Limp Bizkit or the next Korn is.
SC: Well, let me tell you, the labels are not exactly launching
off the right fucking foot in the great digital divide. Because
if you go to EMIs downloadable albums, you can buy certain
artists albums for roughly $ 13.99. I mean, I dont know any
sane individual who is going to download an album for $ 13.99 that
they can go and buy in a shop for the same price. I mean surely
for the same...(Lars interrupts)
LU: A couple of things. It is not my responsibility to defend record
companies. It is not my responsibility to come up with what will
work on the Internet. Ive been to busy in the last four months
fighting whats unjust and fighting on behalf of what my rights
are and should be. So, Im not saying I have the solution yet.
The record companies have certainly been arrogant. We are still
dumbfounded and bewildered about the lack of record companies who
arent going out to defend themselves, and trying to get the
information about what record companies do out to the people. Because
the record companies are the ones taking the hardest hit here. But
once you start getting into all of these things like 'if CD's weren't
so expensive then I wouldn't download,' I mean all of these arguments
are just crap and they are ones that can't be used against...I don't
dictate what a CD costs in a record store, that is not my job. That
is something called the market place which dictates that. If people
weren't buying CD's at $16.99, the fucking prices would be lowered
- end of story. People buy CDs $16.99 because that is what
the market dictates...
SC: Hang on...
LU: ... #2VERY IMPORTANT - When CD's came out in 1984 and 1985,
they were priced either at $14.99 or $15.99 so you are talking about
product that has probably a $1.00 rise in basic cost in the last
15 years. So, are CD's overpriced? Probably, and that's an argument
that I would love to have with somebody and I'm not saying that
I don't necessarily agree with the fact. Is there a particular reason
a CD couldn't be $12.99? Not really, but that still doesn't fucking
give people the right to steal it, just because they are too expensive.
Back again to the usual argument. If I walk into a grocery store
and think that Oscar Meyer's fucking wieners are overpriced, then
it still doesn't give me the right to steal them. But if there is
enough people buying Oscar Meyer wieners at the price that they
choose to sell them for, then obviously they aren't going to lower
the fucking price.
SC: One of your famous food analogies strikes again! I have to do
this. I will remind you that you say you have no control over prices,
but you did also at one point dictate a releases pricing code. You
told your record label to put on the cover of Garage Days
a Do not pay more than.. So it can be done. I understand
thats not quite the center point of the argument, but I have...(Lars
interrupts)
LU: ...the point on the thing that youre talking about, was
because in the age of vinyl when we put out the $5.98 Garage
EP, we didnt want record stores to sell it as a full
length record. Thats why. Its because it was a 12
format and to people it could look like a full...(SC interrupts)
SC:...and the CD had a price on it as well. But youre saying
you wanted it sold as an EP.
LU: Yes, as an EP, not as an LP very important.
SC: I might have known you had the point well and truly covered.
LU: As with most of these, believe me.
SC: (laughs) I mean let me just get to a point of very simple...(Lars
interrupts)
LU: Wait, wait, wait. Once again, also understand that in Metallica's
career, whether it's collectors items, whether it's whatever we
offer for sale that has Metallica's name on it - we always price
it. Literally, when we sit down and decide what are we going to
charge tickets for on a tour, we sit down and look at what Aerosmith
is doing, what Van Halen is doing, what the Smashing Pumpkins...we
always put our prices right smack down the middle. We don't want
to get into a kind of Fugazi type thing, because we don't believe
that we need to do that. We always put our prices for t-shirts,
concert tickets right fucking down the middle, because that is that
what the market place dictates. We don't overcharge and we don't
undercharge. We're n NOT GREEDY and we don't give it away. We're
right down the fucking middle, and if you look at anything we've
ever done for 15 years, that has always been our position. We almost
let all of the others around us dictate it.
SC: Back to the main matter, I must ask, have you ever got a computer
and logged on to Napster?
LU: Never logged onto Napster in my life.
SC: How can you fully understand it? Which is a question people
would have.
LU: Im not saying I fully understand it. Ive never said
that. I dont believe that I need to sit down and use Napster
as a tool in order to fight for what is my right.
SC: Fair enough.
LU: Everybody always attacks me on it, and Im totally open
and frank, the computer is not something that gets a lot of use
in my house. The Internet is not something that I utilize very much
as a tool. Thats fair enough. Now certainly I have been accused
of being ignorant on certain computer things, thats all fair
enough, but once again its sort of sad and pathetic that it
becomes the best counter argument that people come up with how
can he be against a company like Napster if hes never been
on there? Its like, because, my fucking songs are being
traded around, you know, hundreds of thousands of them a day against
my free fucking will, against my wishes. I think people lose sight
of that with all these arguments, all these analogies, all these
things that people try to come up with and be clever.
SC: Lets go to the point at which the press conference was
held (outside Napster HQ) and the names were handed over. I mean
did you get blind sided? Could you honestly have perceived that
you would be caught up in the two minute sound bite
media war that it became? Did you expect it to be pot boiled down
into three sentences with no context? I was alarmed I have to tell
you...
LU: Im not sure blindsided is the right word, but I was definitely
surprised at a lot of the editorial bias in this. Ive done
thousands of interviews, and I feel that the music media, the Rolling
Stones of the world, has been very, very biased against us. The
hard thing about this issue is that its not an issue that
you can really explain in whats called a sound byte, in one
or two sentences. So it has been very frustrating doing 30-45 minute
interviews with periodicals and so on, and then seeing one sentence
being used, or taken out of context or something like that. So I
really feel that people have not been very fair in sticking to the
facts. This whole thing about Lars sues his fans type
of thing. That is just completely out of context. You have to remember,
once again, that Napster were the ones that sat there and held up
their arms and said that were not doing anything illegal
here, but if you come to us with proof of people who are downloading
your songs, we will be happy to remove them from our service
fully well knowing that they could come up with that information
themselves. It wasnt about suing the fans, it was basically
OK, you want to play that kind of dare game with us, then
heres the information. Certainly in the beginning of
this process I said some things that were out of line...(SC interrupts).
SC: Such as?
LU: I did an interview with BBC where I said some things about yes
we will go after the fans directly or something like that...this
has been a learning process for me also. In the beginning I said
some bad things about, you know, the Fred Dursts of the world.
I said some very arrogant and aggressive things about our fans and
so on, and I calmed down a little bit and tried to be more just,
yknow, standing up for my own rights and be more neutral,
sticking to the facts and so on.
SC: Correct me if this is wrong, did you not reinstate some 35.000
people because they were found to have only traded live stuff?
LU: Yes, absolutely.
SC: I mean that's something that I knew, but I don't think that
many other do.
LU: Well, once again because of Napster having basically played
this whole fight out in public, everytime we've done something good,
that's where the bias come in. It has a tendency to get overlooked.
That side of it has been very frustrating. You were asking before
about personal viewpoint on a lot of this stuff...
SC: It must get a little tough to deal with on a personal level.
The cartoon thats been doing all the rounds on the Internet.
Camp Chaos? On a personal level that cannon be pleasant.
LU: That type of stuff doesnt annoy me as much. To me thats
no different than some idiot just talking shit, like in Nikki Sixxs
little world. If people want to poke fun at us, thats fine,
I dont have issues with that so much. What I have issues with
more is deep, deep levels of ignorance. I have issues with, like,
when Rolling Stone, for instance, reports on the scene and then
they print three response letters, all three of the response letters
are what the fuck are Metallica doing these greedy,
multi-millionaire, rock stars, arrogant assholes? Theres
no reason that the response letters have to have the same tone.
Thats editorial. Do you know what I mean? So thats the
stuff that infuriates me more where people choose to only point
certain things out in the big picture.
SC: How frustrating is it also that until the morning of the senate
there wasnt any vocal support from other musician artists
other than Dr. Dre, yet on the morning that you went into the senate
theres suddenly a full page ad in USA Today Artist against
piracy with about 60 names?
LU: I mean,. I think thats almost more sad or comical, somewhere
in between that. That to me just continues to point out that a lot
of other artists are truly greedy, dont want to put their
reputations on the line, are afraid of the consequences, and dont
have the fucking balls to stand up for what they believe is right.
SC: Did it disappoint you?
LU: No, not really. I doesnt bother me that much if were
the only ones out here with balls big enough to take this on and
say what has to be said on behalf of everybody who agrees with us;
that makes me proud. That doesnt bother me so much and the
whole kind of paylars.com and all of that stuff that were
talking about, silly cartoons and stuff, thats really no different
than somebody telling us to fuck off because of Lollapalooza, because
of haircuts or because of Bob Rock or whatever. Thats just
outside criticism.
SC: Do you think people perceive this as you fighting a battle or
the band.?
LU: I think people perceive it as the band. Whenever the band fights
any battles they send me in. So, I mean obviously people know, at
least people who know Metallica know, that I wouldnt be out
here if the band and everybody around us werent 100%.
SC: Let me ask you on a very blunt level, was there a certain thrill
in the chase of this at first, which has now dissipated into somewhat
of an absolute fucking drag?
LU: No.
SC: Was it ever an exciting thing to know that you might be leading
a copyright charge or...
LU: No. This truly started out as something legal. OK were
going after this site where our song I Disappear has
become available in work in progress form. So, I certainly
never anticipated to get into this and all this crap about Lars
Ulrich poster boy for artist rights and all that. I dont need
any more publicity, and I dont need anything else on my plate,
but what happens is that it becomes sort of like a snowball thing.
It becomes something that fuels itself. You sit there and you do
something, and then somebody else respond to it, and then you try
to restate your position and then somebody else says something thats
so complete horseshit that then it becomes this thing that escalates.
Do you know what I mean? Where you once in a while have to take
a deep breath, and Ive been so caught up in so many emotional
things in the last couple of months where you sit there and it gets
to a point where you call up Cliff and go Im so fucking
both pissed and annoyed and its like I dont even know
if I can do this anymore and then you sit there and have your
pep talk and it always comes back. I look at it almost more like
what a radar screen looks like. You have sort of a present position,
and then you have hundreds of miles of the sweep that goes across
and monitors weather in front of you, and you end up going all the
way out 200-300 miles in front of you and feeling the stuff thats
out there. And then you become so emotionally distraught at whats
out there that you have to take a step back to your present position
and remind yourself what youre doing. You start over again,
and you sit down and go the reason Im doing this because
I have a right to control where my music goes, including the Internet.
That right has been taken away from me end of story. So, you
have to sort of keep coming back to the original starting position,
and that is what makes it possible to sort of keep it going. Because,
there has been a lot of times over the last couple of months where
I have been so frustrated that I just wanted to walk away from it.
SC: Do you think that the Senate was vindication of all of this,
and also how did that come about? Did you just get a call by
the way this is Orrin Hatch and we wanted you to speak?
LU: I think that by us getting involved, and us being obviously
high profile, that there was a profile. You know, this basically
is the first great issue of the 21st century. This is one of those
things that is not just sort of like a current issue in terms of
something thats going on just in the immediate. The fallout
from everything that were going through right now will shape
and dictate the role of the Internet, parameters for the Internet,
you know, all these types of things for mange generations to come.
SC: Right. Is there emotional vindication through?
LU: (a little frustrated) You ask so many questions! Yes, Orrin
Hatchs office called us up and said they would like to have
a hearing on this because of the high profile that it was getting
in April, May and June. Emotional vindication? I just look at it
as one other branch on the tree.
SC: Really? It wasnt like were making a difference
here. This has gone to the senate level.
LU: Well, its kind of difficult to sit back and talk about
it. People have a tendency to talk about it in the past tense. I
mean, nothing was really solved. There was a hearing there for three
hours, but have there been any rules rewritten, has anything been
solved? I mean, the last thing that the senators did was they asked
each one of us there how we saw the issue and was it solvable without
getting the legislative branches of this country involved. Everybody
answered yes except me. And basically the last thing
that Senator Hatch said was you guys try and solve this problem
and try to come to a conclusion.
SC: But I mean in tems of enlarging that awareness factor generally?
LU: If anything was accomplished that day, I would say that this
is an issue that scares a lot of people, and scares a lot of politicians.
A lot of politicians are afraid of the Internet, and afraid of getting
involved in the Internet because from one point of view the Internet
very much represents the great American freedom. Its this
thing that is subject to so many ideals and comparisons with the
great American idea of society, about freedom, about government
and not getting involved. You know, there was something called the
1998 Digital Copyright Act, and I do believe that there will have
to be some laws at least augmented, or rewritten, in the next couple
of years because of one simple fact. Technology continues to be
so far ahead of any laws, and thats where the US legislative
branches are having difficulty keeping up. Its really important
again to remind ourselves that for every Limp Bizkit, for every
Offspring, for every Smashing Pumpkins or whatever that want to
make their music available for free on Napster or Napster-like services,
thats still not the issue. The issue is that its their
choice, and I should have the ability to make that choice.
SC: Choice being, perhaps, the key word of it all.
LU: I totally support Fred Durst, and I totally support Napster
as a right to exist. What I'm fighting for is my choice. I was never
asked if I wanted my music traded on the Internet. I was never asked
if I wanted my music traded on Napster. Well, were Napster,
we have all these wonderful sites with emerging artists and
all this type of stuff. Fine, yes you do, because the artists gave
you their permission to have their music. So, the bottom line is
really that we know that they have the technology, to remove Metallica
recordings that we don't want traded, we know that technology exists,
they've copped to it. The bottom line is...
SC: So they can block people form getting to...
LU: No, it's not about blocking people, it's about blocking the
specific music.
SC: Right, it means that even if Im file swapping with a computer
in Idaho there will be a piece of software that prevents me from
swapping Metallica stuff.
LU: Right. Or Metallica stuff that has a block on it. I don't have
a problem with somebody swapping 'Leper Messiah' from the L.A. Forum
in 1992 live, but I do with someone swapping 'Enter Sandman' from
the 'Black' album. So that exists, we know that. The minute they
say to us, Ok, yes you can have your 96 master recordings
blocked then the next guy, Dr. Dre, wants to be off. And then
Bryan Adams wants to be off, and then Britney Spears, and then all
of a sudden that site has one-third to half as much traffic as it
did three months ago. Then the perceived net worth of that company
goes down. And, all of a sudden, Napster turns from a potential
1 billion dollar company into a 100 million dollar company, so then
the traffic is going to go down. Its basically that simple.
SC: Right. Let me ask you this...(Lars carries on)
LU: For the record, let it be officially known that I have no issues
with a company like Napsters right to exist, but if the only
way that I can prevent my music from being swapped on
a Napster-like service is to shut them down, then Im sorry.
They came to us many, many times over the last few months and said,
what can we do to settle this? Its really simple,
you can block our 96 songs from being swapped, you can
issue a public apology, and you can pay our legal fees, end of story.
Everybodys happy. Theyll go on doing what theyre
doing, well go on doing what were doing and well
call this...Well they cant do that, because the minute they
let us go...
SC: ...their lifeblood starts sapping away.
LU: Right.
SC: Have you had any meaningful conversations with anyone from Napster?
The suits as well as the monkey?
LU: I exchanged some pleasantries down at the office that day. A
little bit of, this is not personal we just feel were
doing what is right versus what you feel is right. That sort
of thing. Theres a few people like Michael Robertson, the
head of MP3.com, who has reached out and weve had some dialog
with him and so on. The other thing you have to remember, which
I think is interesting, was the thing that became very apparent
in Washington. Youve got at least 4-6 high profile Napster-like
companies. Youve got Napster, youve got Gnutella, Freenet,
Emusic, youve got MP3; just remember one thing. That they
all have very different ideas of what it is they want to do, what
their role in it is, what their business plans are and so on. Some
of them are very willing to play ball, and some of them realize
that the only way the can play ball is by being legal. But lets
not forget, Hank Barry and Napster are not doing it as some kind
of charity, theyre doing it because ultimately they believe
that one day if Napster becomes the standard almost AOL-like
company on that frontier that they will have a company worth
billions and billions of dollars.
SC: Is there also a certain bitter-sweetness to knowing that in
fighting a company like that, youve probably helped raise
their profile by 200%? I mean its fair to say that until you
guys got involved people didnt know who they were.
LU: But I really do believe that three months from now, they will
be out of business and not exist. Napster will not exist in three
months. I really do believe that, because they are digging their
own grave by not wanting to play ball. Because they have sort of
dug themselves into this whole thing about what theyre doing
not being illegal, the minute they retract from that they are going
to look like fools. The other thing people keep sitting there and
saying is what about Gnutella and what about Freenet?
Its like, believe me, everything we hear from our technical
advisors on a daily basis is hat these fucking Internet anarchists
sit there and go well they will never be able to stop Freenet
or theyll be able to stop Gnutella because theres no
central server. Yeah, you want to fucking watch? You want
to fucking watch us stop it? You want to fucking see in three months
how we can fucking blow your measly little company apart? No problem.
SC: Uh, Freenet is a tough one. That Ian Clark is a smart man, hes
got a...
LU: Hes marked as one of the most dangerous man on the planet.
SC: Right. Hes a tough nut to crack.
LU: Well, the great thing about Ian Clark is the things that he
says are so fucking outrageous and so out there that everytime he
opens his mouth he does his cause, and his service, more harm than
good. He says things that are just so ludicrous and theres
just...
SC: Theres got to be a side of you that finds a guy like that
fascinating and very interesting and would almost want to try and
I are you ever tempted to want to try and work with someone like
that?
LU: Well, I think ultimately what we would like to do, is some of
these people are very Internet smart, and obviously
we need to align ourselves with somebody who can help us once we
get past the problems. But before we can start thinking about solutions
and stuff like that we have to rid ourselves of the problems.
SC: But I mean lets re-address the balance here a little bit:
its not like you guys are complete Internet doofuses. I mean
you were streaming stuff two years ago.
LU: Thats the whole thing. Here we made S&M
available for streaming for one week. We were the first big band
to make our new albums available for unconditional streaming. People
sit there and say were only really using Napster to
check out stuff and whether to go and buy it in the record store
(giving the wank sign). Fine, were already looking at ways
to make our records available. OK, you want to check out Master
of Puppets to see if you want to go and buy it in the record
store? OK, here it is available for one time, two or three time
streaming. The problem becomes if you sit down and make everything
endlessly available for streaming, for people that only listen to
music through the computer it basically becomes the same as owning
it. So you have to find the right parameter. Let me just clarify
another thing, which is this whole thing about the use of the word
sharing. We really feel that using the word sharing
is not right. Look at it like this: Im a Napster user and
I have a Metallica record. I trade that whole record away, I swap
it with somebody else and I gain Soundgardens Badmotorfinger.
So Im not really swapping my Metallica record.,
Im basically duplicating for somebody else and then Ive
gained Badmotorfinger by duplicating. But I still have
my Metallica record when were done swapping. If I swap stamps,
if me and you sit down and swap stamps, I give you a stamp and you
give me a stamp. I start with one stamp and when me and you have
swapped stamps Im left with one stamp. When me and you swap
Metallica for Badmotofinger, I turn my record into two
records. So basically what were trying to point out to people
is that instead of buying Badmotofinger for $16.00,
youre basically using your Metallica CD as currency. Your
Metallica CD replaces the $16.00 in the way to gain the Soundgarden
CD. So basically, what were trying to make people understand
is that Metallica records are being used to gain something else.
This is not swapping, its duplicating. Its
replacing currency. Do you know what I mean? And thats really
something that people seem to overlook all of the time.
SC: Again, we go back to the fact when youre 17, 18, or 19
and I tape Strong Arm Of The Law and give it to my mate
for his Witchfynder General record or whatever. I think
its done with the same ignorance you know? You
just want to hear the music. Sure Ill tape your record if
you tape me yours. When youre 17 or 18 you dont think
in legal terms.
LU: Once again, doing it on a shitty little TDK analog cassette
tape with your friend down the street is very different from having
access to first digital copies with 20 million users all over the
world. Its just not an analogy that works.
SC: And youre talking about a case of pure numbers and quality,
right when you say that?
LU: Yeah. Because clearly, once again to remind everybody that Metallica
is not anti-Internet, were not anti any of this stuff, we
look forward to sharing our music on our terms and conditions with
our fans on the Internet and computer.
SC: Which you have already done.
LU: Which we have already done. I want to get back to when we were
talking about being a 15 year old. I think to myself youre
15 years old, what the fuck does the term intellectual property
mean? This is all fun and games ha ha, Im sitting in front
of my computer, I can download something, Im really cool ha
ha. But just because the technology exists, doesnt mean
that its right. If I invented a device that could open any
car door in North America with the press of a button and start that
car with the press of a button, that would not give me the right
to...
SC: ...(interrupting) You would be a very rich man (ha ha)
LU: That would not give me the right to take that car at random
and drive away in it.
SC: Which is easy for people to understand because its a physical
object.
LU: The thing thats difficult for people to understand, is
that if you work on an assembly line and create something that is
physical, people understand that that physical product has an owner
and its a tangible item. That person has the right to purchase
it or he builds something for himself and its his. If somebody
takes it from him, its stolen. The thing that becomes difficult
about intellectual property, is that a lot of people think its
information. They talk about how information should be free.
Fine. Information should be free, but this is not information, this
is property of a different kind. This is something that I create,
this is something that I own. Music, movies, literature, recipes,
however far you want to take it, intellectual property, it is this
countries biggest export item thats a fact. This country
makes more off the selling of music, motion pictures, video games
all these types of things than anything else that this country exports.
SC: Interesting.
LU: I want to go into an analogy that 15 year old kids might understand.
What does a 15 year old kid own that could be comparable to intellectual
property? Their homework. You write a term paper on U.S. History.
You write that, its yours, it comes from you mind. (interruption)
So, Im 15 years old and I write a term paper on U.S. History.
Its something that I create, its something that I write,
its something, for all intents and purposes its mine.
Now, lets say that somebody got access to that term paper
and put it up on the Internet for of the other kids in my class
to download and copy.
SC: Right. You would be pissed (although friends later told me theyd
be proud...I doubt it).
LU: You would be pissed because its your term paper, you wrote
it, you put a lot of time and effort into it. You wrote it
its yours! Should you not have the right to decide who copies
the term paper? If you want to give it to one of your friends, that
should be your choice, but if somebody stole it from you and put
it on the Internet and copied it to everybody in their class so
people could just download it for free, wouldnt you be fucking
pissed? That, I think is an analogy that 15 year old kids can understand.
But as soon as you start talking about money, people get this like
weird thing about greed and all this type of stuff. Look, it costs
Metallica a million dollars to make a record. Forgetting about what
it does for Lars, James, Kirk and Jason in terms of time, but theres
also physical cost in that. It costs us money, we employ dozens
of people. We hire a studio, which is a small business, the profits
from us making a record there. We hire tape operators, we hire assistants,
we hire runners, we hire recording engineers, thats a whole
livelihood depends on us making records. Costs us a million dollars.
So, the minute you make all that music available for free and theres
no music that comes back forget about Lars, James, Kirk and
Jason, were fine, were set up for life thank you very
much for supporting the cause for twenty years were fine
but youre going to put that studio out of business, youre
going to put that recording engineer out of business, basically
theres an industry here that is not just about those fat cats
that run the record companies on the 52nd floor. That is what people
also have a tendency to overlook, and they have a tendency to forget
about how many people this really affects. It affects everybody
who works at Tower Records.
SC: Have you and management or whoever explained to record stores
why they should be involved in this?
LU: Yeah. Were trying. The road is littered with, you know,
a lot of small record store owners, especially around college campuses
and stuff like that, who are complaining about how their sales are
down. Were also trying to get some people from the record
companies to stand up and fight for themselves. Its not my
fucking job to fight for the record companies. Im not particularly
pro-record company either. But when the Chuck Ds of the world
sit there and talk about how the record companies are the evil greedy
enemy run by lawyers and accountants...I mean, give me a fucking
break Chuck. They helped you sell over 20 million Public Enemy records.
SC: Right. Ill ask you this final question, did you ever find
out who was responding for putting I Disappear out?
Did your ever source it? I mean its a small point, but it
would be an interesting one because that person inadvertently created
an enormous...
LU: When youre dealing with a song from a movie soundtrack,
theres a movie company, tons of faceless people at movie companies,
who were working with different record companies, tons of faceless
people there youre dealing with mastering plants, youre
dealing with theres 50 people that could have done it.
SC: Did you narrow it down?
LU: No. Why waste our energy on that? The point is how are you going
to track it? Its getting to a point where you can basically
use this whole thing with encryption, and stuff like that, so every
CD thats put out has a different code on it, which will happen
very soon. So person 17 has number 17 and youll be able to
read that.
SC: Oh really? So they are actually going to do that with CDs
now? They are going to have a situation where the 350,000th person
has their own encrypted code on that disc?
LU: Yes. They are also starting to talk about basically doing stuff
like getting into all these codes on CDs where a CD cannot
be downloaded into a computer more than once, that type of stuff
where youll be to trace it if I go on Gnutella or something
like that.
SC: Right. Well, let me get back into this thing. They are going
to give an encrypted number as the purchaser, does that mean they
then have the information on you? Is that the suggestion? Thats
going a little bit too far, nobody wants that.
LU: Im not saying that its a position that I support.
Im just saying that for every guy sitting there trying to
fuck a record industry and trying to come up with these Freenets
and Ian Clarkes of the world, there are people sitting down trying
to invent, trying to come up with all these ways of not being fucked
with.
SC: Have you ever, in these last few months, started formulating
you ideal solution?
LU: Ultimately, we want to get into making our records available
to stream on Metallica.com. We want to be able to sell our records
on Metallica.com, but not while the other guys are giving it away
for free. We want to be able to share live concerts, share all kinds
of crazy stuff that we come up with through our Internet site and
so on.
SC: So, these is a master plan in place?
LU: Well, were starting to get there. Were starting
to think about it.
|